What is User Generated Content (UGC)?
(User Generated Content)

  They are materials created by consumers of a brand. Even when these contents are paid or sponsored, they are developed in a simple and organic way, which makes them more authentic in the eyes of the public. Generally, these are contents in which users interact with a product and, by sharing their personal experiences, establish a deeper connection with the audience, going beyond the limits of a traditional advertisement. This is one of the main benefits of UGC.

Typically, this content belongs to brands and is shared on their own profiles, unlike the previous model that involved influencers, often sponsored. One of the most significant advantages of User Generated Content is its ability to strengthen the bond between the brand and the customer. The medium and long term trend is for this type of approach to cease to be just a part of marketing strategies, becoming the future of ads. UGC is a trend that is here to stay.